Abstract
Digital technology enables the creation, manipulation, and exchange of data in various forms, facilitating communication, automation, and the development of innovative solutions. Amsterdam has established itself as a global hub for tech events, conferences, and meetups, attracting entrepreneurs, investors, and thought leaders from around the world. These gatherings not only showcase Amsterdam's vibrant entrepreneurial scene but also provide opportunities for cross-pollination of ideas, partnerships, and international collaboration. The availability of a robust digital infrastructure, a supportive environment, and government initiatives have laid the foundation for entrepreneurial success. The study used the descriptive research design. The target population was 120 SMEs. The study did sampling of 90 respondents that were selected from the target population of 120 in Amsterdam, Netherlands. Questionnaires were used to collect the data. It was concluded that Amsterdam has witnessed a flourishing startup scene, driven by a favorable ecosystem that embraces digital technology. The availability of robust digital infrastructure, including high-speed internet connectivity and reliable technology systems, has provided entrepreneurs with the required tools and resources to launch and scale their ventures effectively. Employing digital technologies in entrepreneurial endeavors has implications that go well beyond using them as a method of achieving a goal. The study recommended that initiatives like incubators, co-working spaces, and industry-specific events should be encouraged to bring together entrepreneurs, investors, and industry experts. This would facilitate networking, idea exchange, and potential partnerships, leading to further growth and success for Amsterdam's entrepreneurial ecosystem. Offering incentives, grants, and funding programs specifically targeted at digital startups can attract more entrepreneurs to Amsterdam and encourage local talent to pursue entrepreneurial ventures. Keywords: Digital Technology, Entrepreneurship, Netherlands
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