Impact of Digital Marketing on SME Growth in South Asia: A Case Study on Faheem Haydar Dealzmag

Abstract

Owing to high prices, marketing has become a big obstacle for small and medium-size enterprises (SMEs) around the world. It seems that the conventional marketing communication mechanism, such as television, radio, etc., has a high cost for which it does not even meet the intended clients and thus does not yield the desired result. The goal of this study was to assess the effect of digital marketing on SME growth in South Asia. Several digital marketing channels were used to accomplish this, such as email marketing, social media, web advertising, etc., while the concept of growth was measured in terms of revenue and market share. Questionnaires were therefore formulated and administered through an online platform and 46 of the 50 respondents distributed by the questionnaire replied, providing a 92.00 percent response rate. The population was made up of Faheem Hayder Dealzmag’s clients and staff as well as employers.