Abstract
Impact of digital marketing and current scenario in India - JMRA- Print ISSN No: - 2394-2762 Online ISSN No:- 2394-2770 Article DOI No:- 10.18231/j.jmra.2020.002, Journal of Management Research and Analysis-J Manag Res Anal
Highlights
Indian market for the consumer products is made up of two distinct parts, one is urban and other is rural market
There is no doubt that rural market reveals opportunities and great attraction to service providers
This rural marketing poses a variety of challenges, and, the service providers has to work hard to tackle these challenges tactfully
Summary
Indian market for the consumer products is made up of two distinct parts, one is urban and other is rural market. To some extent, internet brought villages closer to urban population further and rural India became familiar to urban lifestyle. This motivated rural people to increase prosperity and improve their lifestyle. There is no doubt that rural market reveals opportunities and great attraction to service providers. It not as easy as it seems on surface. The main aim of the study to observe the potentiality of digital marketing effect on rural people and find various problems that are being faced by rural people.[2] or interactive billboards and other online ads (such as banner ads) to promote products and services
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