Impact of digital culture on shaping young people’s creative activity

Abstract

Introduction. The object of research is the intensive impact of digital technologies on the development of culture, politics, economy and education, which gives rise to new socio-cultural practices and creative environments for human development. The goal of the article is to analyze digital culture and the degree of its influence on the formation of creative activity of adolescents and young people. Materials and methods. The research materials are based on the analysis of digital culture as a new concept of the globalisation epoch and the specifics of its influence on modern young people’s creative activity. Since the research has a complex character it synthesises the analytical methods of different humanities disciplines. Using such methods as cultural-historical, cultural-semiotic, social-analytical, contextual and competence-based allows for an opportunity to undertake a full-value complex analysis of the impact of digital culture on the formation of young people’s creative activity. Results. The digital transformation of educational environment, in the author’s opinion, manifests itself in the following trends: differentiated approach to designing the education system (at schools and universities) towards extending its models; transformation of education into a continuous process following the growth of new knowledge and the need for permanent updating of knowledge and competencies. The teacher’s functions are also changing – the pedagogue now acts more frequently as a tutor and instructor. Digital transformation of the educational environment also implies a new level of responsibility, new models of education; the above is rooted in the fact that a graduate of educational institution should not only be professionally competent and creative, but also be in demand in the labour market. Discussion on the results. Culture and its transformation in the conditions of globalisation and digitalisation is covered by research of scientists representing various fields of knowledge (Russian and foreign), which makes it possible to hold an interdisciplinary discussion on the impact of digital culture on the individual. The discussion materials make it possible to understand how digital culture influences the views on the meaning of existence, how it transforms the human life, helps to comprehend the new forms and methods of communication and education. Conclusion. The implemented research helps to outline the further ways of handling young people’s prospects, formation of their creative activity in the conditions of digital culture development with regard for current requirements for the educational system. Keywords: globalisation, digital culture, socio-cultural practices, internet culture, students, media education, creative activity