Impact of Digital Banking Products During Covid-19 in Rural Areas of Vellore District

Abstract

Objective: The purpose of the study is to identify the impact of digital banking products during the Covid-19 pandemic. It also aims to analyze the importance and problems of digital products during the pandemic. Method: To achieve the research objective, quantitative approaches were utilized. SPSS 3.0 is used for statistical analysis. The period of study lasted for 6 months. The sampling unit chosen is in and around the Vellore district. Percentage analysis, Correlation, Chi-square test, and T-test are used for the study. Results: The results reveal that ATM services, Internet banking, and Digital payment apps were the most used digital products by customers and they can even able to pay their utility bills on time. and the customers can even pay their utility bills easily through net banking, mobile banking, and digital payment apps. Conclusion: The study suggests that banks have to take necessary action to resolve customer issues such as network issues and server errors. By concentrating on these issues, it is expected that banks will address all the digital issues faced by their customers in the future.