Abstract
AbstractThis paper studies the impact of demographic factors on the performance of women‐owned micro‐enterprises in North India. Data were collected from 100 women entrepreneurs through self‐structured questionnaire using stratified random sampling technique. Sales turnover and net profit margin are taken as dependent variables. Multivariate regression analysis was applied to study the impact of various demographic factors. The results indicate registration status, legal ownership, nature of business, age, education, family income, size of business and employees positively affect the net profits and sales turnover of the enterprises. However, the numbers of products offered have a negative effect on the sales and net profits margin. The factors identified in this study, which have a positive impact on the net profits and sales turnover, are important in making entrepreneurial decisions that can enhance the performance and may help for economical production.
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