Impact of Cultural Diversity on Marketing strategies in India

Abstract

International marketing is the process of promoting and selling a product or service in many countries or areas around the world. This entails creating marketing strategies that take into account cultural, social, economic, and political differences among countries, as well as tailoring products and messages to the requirements and preferences of various target groups. International marketing necessitates not just a thorough awareness of global markets, consumer behavior, and local legislation, but also efficient communication and coordination with partners and stakeholders across several regions. The goal of international marketing is to broaden a company's reach while increasing sales and revenue by entering new markets and consumer groups. The goal of this white paper is to look at how new marketing campaigns affect the sales of individual products. This study uses a randomized controlled trial design to determine the impact of campaigns on sales.