Abstract

The trends of organizations are changing and demanding satisfied employees rather than dissatisfied employees. This paper provides factors through which employee’s performance can be increased to achieve organizational goals and objectives. To attract the motivated employees and building relations, CSR can perform for society which will change the thoughts of stakeholders. Quality of work life has impact on organization’s effectiveness which is essential for firms to be healthy and productive. Firms should adopt employee oriented policies which satisfies them to achieve organizational objectives. This study also indicates that effective organizational structure is necessary for improving the performance of employees and the organization. The structure is a source of success or failure because it empowers the employee which will increase the sense of responsibility. For the improvement in the organization and removing stress of the employees management must consider the hygiene factors to motivate the employees. The conceptualized work is conducted which is proved through evidence. For further study statistical analysis can be done for confirmation of the hypothesis.

Highlights

  • Organizations are formulated by the composition of the people who have common goals and objectives

  • Human resource plays a very important role in any organization, HR is considered as an intellectual capital of the organization (Batt, 2002; Collins and Smith, 2006)

  • Due to fierce competition in the banking sector it is becoming difficult for organizations to differentiate themselves from other organizations (Homburg, 2002)

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Summary

Introduction

Organizations are formulated by the composition of the people who have common goals and objectives. CSR is a tool which companies use to integrate social and environmental concerns in their business operations. CSR does not mean achieving only legal prospect. It is going ahead of acquiescence and investing more into human capital, the atmosphere and the relationship with those who influence the organization (Friedman, 1970). CSR is a process to build positive impact on society by their operations. CSR is concerned how companies handle the business processes to construct an overall positive impact on society (Rodrigo & Arenas, 2007). In the inception of corporate social responsibility organization considered CSR as expense because such activities reduce the profit of the owners. Organizations have realized that it is not expense it is an investment which has long term advantages for business (Ali et al, 2010)

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