Abstract
The Impact of Creativity and Innovation in the Planning and Linkage Subdirectorate of a Higher Education Institution in the State of Veracruz, Mexico, has as its main purpose to collect information regarding the area of Creativity and Innovation, studying its impact to prepare a proposal of a development model. Through three instruments that measure the Creativity and Innovation of the different departments that make up the Planning and Liaison Subdirectorate, we can assess analysis, open-mindedness, communication, empathy to mention some of the skills that can be rediscovered or come to light with the support of this series of questions that are posed exclusively for the well-being of the Institution. The objective of the research is to provide the Institution with the information resulting from the diagnosis, which allows addressing each of the indicators, receiving feedback from the five departments that make up the Planning and Liaison Subdirectorate. Contributing to continuous improvement, through the planning of strategies that contribute to the fulfillment of the organization's objectives.
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