Abstract

The recent outbreak of COVID-19 in South Korea has significantly raised the perceived risk of people about the new epidemic. Consumers’ perceived risks made them reluctant to make face-to-face contact, changing their food consumption behavior. Knowing the changes in the food industry caused by COVID-19 can help plan mid- to long-term measures in the future. In this regard, we examined how consumers’ tendency to avoid face-to-face contact changed their food consumption behaviors, and impacted on food-related industries.

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