Impact of COVID-19 on the End in Supply Chain of Fresh E-commerce Products and Risk Control

Abstract

COVID-19 has impacted many industries and caused severe disruptions in the food supply chain, which has also had a significant impact on the lives of people around the world. Some researchers have pointed out the long and short-term impact of the epidemic on the fresh produce supply chain, but there is a gap in research on the prevention and control of risks at the end of the fresh produce supply chain. Therefore, this paper uses a case study approach to analyze the challenges encountered by fresh produce e-commerce in the context of the epidemic from multiple perspectives and provide recommendations for risk prevention and control. It is found that the risks at the end of the fresh food supply chain are mainly in the areas of environmental risk, supply and demand risk, and transport risk. In response to the above risks, companies need to improve the following aspects: cost reduction and loss, product quality control, and sales channel innovation to seize the opportunity to develop fresh food e-commerce and improve risk response mechanisms at the end of the fresh produce supply chain to drive its own development.