Abstract

The emergence of the Omicron variant in November 2021 appears to have impacted food-related activities and behaviors and caused disruptions in food supply systems. Accordingly, this article aims to explore the effects of the Omicron variant on consumers' food-related behaviors in Qatar. This research is based on an online survey performed in Qatar in December 2021 and January 2022. The survey consisted of 23 questions arranged into three sections, including both multiple-choice and one-option items. There were 459 valid responses in total. The Omicron variant has altered diets and food shopping in Qatar. Indeed, the findings indicated (i) consumers in Qatar are shopping less often and purchasing more each trip; (ii) an increase in food online shopping; (iii) an increase in the use of online applications to buy ready-made food; and (iv) an increase in the consumption of healthy foods, especially immunity-boosting ones. Furthermore, consumers' awareness and general understanding regarding the virus, its transmission, food safety risks, etc., have evolved. On the one hand, consumers take precautionary measures to protect themselves. On the other hand, they are learning to live with the virus. This research, along with subsequent ones, will provide the foundation for institutional and governmental readiness in the face of potential shocks, crises, and pandemics. The repercussions of the ongoing conflict in Ukraine on food systems throughout the globe (cf. food prices increase) imply that it's a crucial and pressing issue that needs immediate attention.

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