Abstract
Abstract: This study investigated air travel intentions of 143 domestic travelers during COVID-19 pandemic using constructs based on theory of planned behavior and model of goal-directed behavior and additional constructs were also added based on our understanding. The impact of Individual Perception, Perception of others’ attitudes, Perceived extent we can control our behavior, Readiness to adopt personal non-pharmaceutical interventions (PNPIs), Extend of seriousness of COVID-19 acknowledged, Frequency of past travel, Extent of Covid-19 awareness as predictor variables on the air travel intention of consumers was examined. It was revealed that Individual Perception and perceived extent of control of our behavior, have positive relationship with air travel intention of consumers. However, the readiness to adopt PNPI’s, Extent of seriousness of COVID-19 acknowledged, and Frequency of past travel have no relationship with the air travel intention of consumers. But extent of awareness of covid-19 is found to have a negative relationship with air travel intention of consumers. Directions for future research are discussed.
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