Abstract
Corporate social performance brought company reputation, insurance or moral capital. It performed in the capital market as soon as the company experienced adverse events. The content of this research is the based on such judge. The paper analyzed the influence of corporate social performance on stock returns when there were adverse events of the listed companies. The empirical results show that the influence of corporate social performance on economic performance is not a direct result. The implementation of corporate social responsibility is to give enterprises more accumulation of social capital.
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