Impact of core and peripheral service quality on consumption behavior of professional team sport spectators as mediated by perceived value

Abstract

The purpose of this study was to examine the structural relationship of core service quality and peripheral service quality factors to the consumption of professional team sport games while considering the mediating influence of perceived value. This study simultaneously incorporated core service and peripheral service quality factors into one study and examined their direct and indirect relationships with game consumption behaviors. Participants (N=222) responded to a survey at various metropolitan areas. Adopting the two-step structural equation modeling approach, the proposed measurement model and the structural model were found to have good psychometric properties. In the structural relationship analyses, home team, opposing team, game promotion, game amenities, venue quality, and perceived value were found to be predictive of behavioral intentions. Venue quality was the only factor that had an indirect relationship with behavioral intentions through perceived value. The findings are interpreted in the contexts of theoretical and practical implications.