Abstract
Customers’ preferences for prefabricated building or conventional cast-in-situ building directly affect the decision-making process for strategic selection of building developers. This study utilizes a Hotelling model integrating game theory, including the market share function, product price function, and profit function of duopoly building developers to contribute a new approach to assist decision makers in their selection of developers for their projects. By analyzing different strategy combinations and the income matrix, we obtained the strategy combinations of duopoly building developers and the income matrix strategies, market share, optimal price and maximum profit. Managerial implications were discussed for government and building developers. Finally, we presented the research contribution as well as future research direction.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
