Impact of Consumer Gender on Expenditure Done in Mobile Shopping Using Test of Independence

Abstract

In India, a number of mobile users have grown exponentially in the last decade. Now people spend more time with smartphones rather than personal meeting. Mobile commerce is the growing area of research nowadays. Most of the companies provide better pricing in mobile applications so they involve customer in mobile shopping. In this paper, the authors conduct an online survey on smartphone users in India. They try to find out that the gender of customer is dependent on the amount spent in mobile shopping. The authors analyze 258 data sets and perform test of intendance both parametric and nonparametric. The result of survey gives p value = 0.373 for parametric test and p value = 0.386 for nonparametric test. These results show that customer gender and expenditure done in mobile shopping are related to each other.