Impact of Change Communication on Readiness of the Employees - A Study on Post Covid19 WFH Scenario in the Indian Service Sector

Abstract

The study focuses upon analysing and examining the impact of change communication on readiness of the employees under the perspective of post-Covid19 WFH scenario. A closed-end and structure questionnaire was designed and adopted for data acquisition. The targets were determined as service sector-based organizations and the sample size 301 was determined for this study. Hypothesis was formulated and AMOS software was utilized for analysis. Through the proposed research, results were gathered, and it was found that the readiness to change by employees is highly impacted by effective communication, especially after Covid-19 the employees’ readiness to change in an organization is found to be positive than negative, since the digitalization was the only way to reach others due to social distancing. The study will definitely have an impact upon the change management and will also have practical implications towards employees’ readiness towards changes in the organization. Covid-19 has been identified as a great pandemic disaster that has affected many industries, especially the IT sector, Healthcare sector, educational sector and Tourism industry. “Working From Home” has been considered as a great opportunity by the SMEs and MNCs since the human lifestyle has changed and adopted to Covid-19. The research originally extends from existing literature upon change management and employees’ readiness to change. The study also indirectly focuses and analyses the factors like planned behaviour, resistance to change, organizational structure, organizational climate, working environment, employees’ readiness to change and adapt top management’s interventions and other relevant subjects.