Abstract
This study aims to empirically analyze the effect of business capital, innovation, financial literacy, and government support on the sustainability of MSMEs post the COVID-19 pandemic. The sample in this study was 104 respondents, namely MSME players spread across Cilacap Regency. The method used in this research is purposive sampling. This study uses Contingency Theory by deriving four hypotheses which are tested using the SEM-PLS analysis tool through the SmartPLS v.4.0 application. The results of this study indicate that business capital has a positive effect on the sustainability of MSMEs, innovation has a positive effect on the sustainability of MSMEs, financial literacy has no positive effect on the sustainability of MSMEs, and government support has a positive effect on the sustainability of MSMEs.
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