Abstract
This study aims to examine the effect of brand trust on repurchase intention consumer in Tokopedia. Questionnaires distributed to 390 respondents and the hypothesis is examined using quantitative approach. Data was analyzed using the SEM PLS (Structural Equation Modeling Partial Least Squares) method with SmartPLS. The results are significant and positive effects between brand trust and repurchase intention The implication is that Tokopedia should increase its performance on strengthening brand trust in order to increase repurchase intention
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