Abstract
The study indicates the impact of Brand Image on Customer Loyalty with the Mediating Role of Customer satisfaction and Brand Awareness. A questionnaire is filled by the 300 respondents that are selected through non-probability to measure customer satisfaction and their loyalty to their favorite Brand. The respondent filed the questionnaire according to their favorite brand. In the study 22 statements and 5 points, Likert Scaled survey questionnaire was filled by the 300 respondents. The results were made by using different methods. The result is based on the statistics test which displays that the Image of the brand and customer Loyalty is very significant with Customer Satisfaction and Brand Awareness, but Brand Image is insignificant with Brand Awareness. The result is analyzed through SPSS software for statistical analysis. The study was conducted within a short time and within the limited resources due to the pandemic attack of the COVID-19. In the future study, the major topic is recommended due to the current situation in the world due to the pandemic attack of the COVID-19 impact of any pandemic diseases on customer loyalty.
 JEL Classification Codes: M31, M39.
Highlights
A strong Brand Image helps to keep the organization in the mind of potential consumers Customer loyalty is one of the main factors or ownership of the organization that is the major result of brand image and the services level that they are providing to the customers
This research studied the connection between brand image and loyalty of the buyer with the mediating role of the satisfaction of the customer and awareness of the brand
In light of the research is concluded that brand image has an important impact on customer loyalty
Summary
A strong Brand Image helps to keep the organization in the mind of potential consumers Customer loyalty is one of the main factors or ownership of the organization that is the major result of brand image and the services level that they are providing to the customers. If the company wants to compete with its competitor They should provide quality products and services to make the customer loyal to their products and services. When the customer is more satisfied it builds the image of the brand and makes the customer loyal to that product. Study a day the competition between the companies is too high. The need for this research is arising as the issue of the brand image buyers loyalty with the mediating role of the satisfaction of the consumers and the awareness about the brand. The past studies on these variables show that the connection between brand image and the loyalty of the buyers is in the form of high impact. Based on the past studies it is found that the customers highly aware about the product have the greatest loyalty. Many of the brands are working in Pakistan via this study we will emphasize the measurement for the brands and their influence on the buyers and the consumers
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