Abstract
The information regarding agricultural products is crucial to consumers. Blockchain technology theoretically offers a solution to the trust issues surrounding agricultural products by ensuring the credibility of information sources, facilitating trust transmission, and improving information management. Consequently, information plays a pivotal role in consumers’ purchasing decisions. This paper investigates strategies for adopting blockchain technology within an agricultural supply chain comprising two competing platforms. Additionally, it analyzes the level of consumer trust in disclosed information and the influence of blockchain adoption costs on strategy implementation.
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