Abstract

This study investigates the relationship between behavior issues and employee productivity within alpha marketing solutions. Through a questionnaire-based survey administered to employees, the study examines the prevalence and impact of behavior issues, including interpersonal conflicts, communication barriers, stress, and burnout, on productivity levels. Additionally, the study explores underlying factors such as organizational culture and leadership styles, and propose strategies for mitigating behavior issues and enhancing productivity. The findings contribute to a deeper understanding of dynamics between behavior issues and productivity within the organization, with implications for organizational practices and policies aimed at optimizing workforce efficiently and fostering a conductive work environment. However, the study acknowledges limitations including sample size constraints, self -reporting bias, and the cross-sectional design, which may affect the generalizability and interpretation of the result.

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