Abstract
Customer is not dependent on us. We are dependent on customer (Mahatma Gandhi). Most of the developments taking place in the banking sector have bypassed cooperatives since they are financially not so strong and technically ill-equipped due to aging and not so qualified human resources. The service components of any bank product have a number of unique characteristics which distinguish them from the tangible aspects of the product. The study was undertaken to ascertain the services causes to Customer empowerment, customer satisfaction overall performance of the bank which enhance understanding of consumers' expectations and its role in improving services for customer delight. Data was collected from the fifty one account holders on the bank and to draw valid conclusions multiple regression test was conducted by using SPSS. The findings of this study revealed the services offered by the bank have facilitated moderate in customer empowerment (CE), bank's overall performance (OP) and customer satisfaction (CS).
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