Abstract
Keywords: Artificial Intelligence (AI), Machine learning (ML), Digital Marketing (DM) Research question: How does AI affect digital marketing and help digital marketers to improve their performance? Purpose: The aim of this study is to determine the Impact of AI in digital marketing by analyzing and determining how digital marketers utilize AI to improve performance. Method: This is a quantitative study by conducted survey questions and analyzed using chart. Conclusion: AI has the potential to revolutionize digital marketing by automating various processes and enabling marketers to better understand and meet customer needs. As digital marketers strive to enhance their strategies and engage with customers effectively, they recognize the value of AI in achieving their goals.
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