Abstract
Artificial Intelligence (AI) is an area that is fast growing in the business world. It has already been applied in many areas for instance commerce and everyday life. With AI in business, the industry will rely on faster cheaper, and more accurate marketing techniques. The present investigation is undertaken to find the relation between AI and consumer buying behavior and secondly to know the difference between customer buying behavior based on their demographics. To achieve these objectives, the researcher has collected data from 314 respondents from Nagpur. The researcher has employed Descriptive statistics, Correlation, Cronbach alpha, Anova, Mann-Whitney Test, and Kruskal-Wallis Test and has utilized SPSS for these tests. Results concluded to have a significant relationship between AI and consumer buying behavior. It was also concluded that there is a difference between consumer buying behavior and gender & monthly income. These were supported with hypothesis testing.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
