Abstract
PurposeThe aim of this paper is to discuss the role of the economic revitalization programme, One District One Product (ODOP) implemented in the state of Uttar Pradesh of India in 2018, examine its strategy, and analyze its impact on employment generation, export promotion and economic growth of the state from 2018 to 2020.Design/methodology/approachAlong with extensive literature, this paper uses case study approach for discussion. Arguments and facts are based on secondary data comprising of research by scholars, international agencies, government publications, websites, news reports, etc.FindingsThis paper presents positive impact of the systematically crafted ODOP programme. Nevertheless, for desired success, it signifies the inevitability of active participation and engagement of public that has always been a precarious subject in the literature of public administration and governance.OriginalityThis paper offers a guiding live example for other states/countries to successfully implement ODOP programme which is a transformational step for realizing the true potential of each district. Strategies like ODOP may serve as an agent of change and be of immense help to governments in solving the problems of economic inequalities and regional imbalances.
Highlights
India, a union of states, is a sovereign, secular, democratic republic comprising of 28 states and 8 union territories
With a view to contribute to the existing body of knowledge, this paper examines the role, impact and magnitude of the economic revitalization programme One District One Product (ODOP) implemented in Uttar Pradesh in 2018
Findings and observations Given the success stories of ODOP from all 75 districts of Uttar Pradesh and the data released by the state on the success and contribution of ODOP, following observations are made: 1. The unique ODOP initiative of Uttar Pradesh has emerged as a transformational step forward towards realization of the true potential of each and every district of the state
Summary
A union of states, is a sovereign, secular, democratic republic comprising of 28 states and 8 union territories. It has emerged as the fastest growing major economy in the world and appeared as fifth largest economy of the world in terms of nominal GDP (IMF, 2020). Majority of Indian population dwells in rural areas. According to the Census 2011, 72.4 percent of the workforce and 68.8 percent of Indian population reside in rural areas. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/ legalcode
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