Impact of Advertising on Brand Awareness and Consumer Preference (With Special Reference to Men`S Wear)

Abstract

The word is speeding into information age. Style is taking a sent next to substance and the bar gauge of commerce is shifting to images and perceptions from nuts and bolts. As a result everyone is jumping on the brand wagon. Brands are bigger than every, but as a result it is also true that more than ever is expected of them. In today's world a brand occupies a space on the consumer landscape much like tat of a person. Advertising also provides the necessary support after the consumer has made the purchase. If the consumers experience dissonances or discomforts owing to their purchase decision, then advertisement reduces this feeling of discomforts y providing information on the products attributes. It is even more necessary to neutralize the impact of the advertisements of rival brands. The subsequent paper endeavors to gauge the role of advertising in promoting brand predominantly in the perspective of men's wear.