Impact of Adoption and Use of Mobile Phone Technology on the Performance of Micro and Small Enterprises in Kisii Municipality Kenya

Rapudo A Onyango,Raymond W Ongus,Constantine Nyamboga,Fredrick M Awuor

doi:10.13189/wjcat.2014.020202

Rapudo A Onyango, Raymond W Ongus + Show 2 more

Open Access

https://doi.org/10.13189/wjcat.2014.020202

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Abstract

The study sought to determine the impact of adoption and use of mobile phone technology on the performance of micro and small enterprises in Kisii municipality, Kenya. The owner’s’ perception on mobile phone adoption, purpose, sources, factors and perceived effects were studied. The study targeted owners of MSEs in Kisii Municipality. A cross sectional survey research design aimed at identifying MSE owners’ perception on the adoption and use of mobile phone technology was used. Stratified sampling was used to identify the MSEs and simple random sampling techniques used to select the respondents and questionnaires placed to collect the data. A questionnaire was used to collect data and a split-half method of estimating reliability used with the aim of assessing the reliability and validity of the research instrument through the expert advice of the supervisors and faculty. The study sample comprised four hundred (400) owners of MSEs out of a population of three thousand five hundred and twenty eight (3528). Once the data had been collected, quantitative data was analyzed using descriptive statistics such as mean, distributions in percentages and frequency counts. Qualitative data was recorded from field data, transcribed and reported in themes and sub themes. Multiple regression analysis was also utilized to assess the relationship among the independent and dependent variables. The study showed among other findings, that there is an impact on adoption and use of mobile phone technology on the performance of micro and small enterprises.

Highlights

Businesses all over the world are getting more interested and involved in strategic management
Is there an impact of adoption and use of mobile phone technology among Micro and Small Enterprises (MSE’s) in Kisii Municipality? The Research problem was to assess the impact of adoption and use of mobile phone technology on the performance of micro and small enterprises in Kisii municipality, Kenya
The findings of this study show that there is impact of adoption and use of mobile phone technology on the performance of micro and small enterprises In Kisii Municipality, Kenya considering that well over half of the MSEs who participated in this study had adopted and used mobile phone technology

Summary

Introduction

Businesses all over the world are getting more interested and involved in strategic management. This has consequences in the way businessmen allocate resources within the firm and influences the competitive advantage of the organization the competitiveness and profitability of the firm (Chaffey, 2007). In Kenya there has been a rapidly increasing trend in mobile phone subscription by the rural and urban populations This increased accessibility to mobile phones has introduced changes in most sectors of the economy and the urban informal sector with Micro and Small Enterprises changing their business and operation environment, thereby creating an impact on Kenya’s fastest growing sector and employer (Government of Kenya, 2012). The Research problem was to assess the impact of adoption and use of mobile phone technology on the performance of micro and small enterprises in Kisii municipality, Kenya Is there an impact of adoption and use of mobile phone technology among MSE’s in Kisii Municipality? The Research problem was to assess the impact of adoption and use of mobile phone technology on the performance of micro and small enterprises in Kisii municipality, Kenya

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