Abstract
The object of the article is article headlines of the internet news portal Delfi.lt: factual statements containing the mentioning of a person by their name, surname or pseudonym. A headline is perceived as a complex representative unit, where a complex means, namely, employing accompanying notes and illustrations, and is used to achieve its main functions: to inform and affect. The aim of the article is to identify the effect of factual statements employed in headlines, which the statements have on the person mentioned and how they serve in drawing the readers’ attention. The material for the analysis was collected from the internet news portal Delfi.lt. A total of 191 headlines including the illustrations were looked into. The analysis comprised not only the evaluation of the headlines but also the articles in their entirety, including illustrations and commentaries. The qualitative analysis of headlines as factual statements was carried out in three aspects: description of a person, naming the action performed by the person, and the relationship of the person and the illustration. The research revealed that the headlines of the internet news portal Delfi.lt often employ a person as a means of drawing the readers’ attention as well as illustrations as a means of conveying visual information complementing the headlines. It turned out that in the headlines taking the form of a factual statement, the readers’ attention is mostly drawn by the information of negative nature where the accompanying expressive illustrations present well- known persons, mainly Lithuanian politicians, businessmen, and sportsmen. Descriptions of a person exert no influence on the popularity of the article in cases where people well known to society are referred to but are of particular importance when dealing with much less known people. Expressions in the past simple tense are attractive to the readers since the expressions provide a possibility, based on the facts presented, to design potential consequences on one’s own. Expressive headlines with accompanying expressive illustrations, where the presented scene does not only specify the idea of the headline but also complements it with intriguing meanings, enjoy the highest popularity. Therefore, headlines and illustrations kindle the readers’ emotions and encourage them to interpret their own meanings.
Highlights
The object of the article is article headlines of the internet news portal Delfi.lt: factual statements containing the mentioning of a person by their name, surname or pseudonym
A headline is perceived as a complex representative unit, where a complex means, namely, employing accompanying notes and illustrations, and is used to achieve its main functions: to inform and affect
The aim of the article is to identify the effect of factual statements employed in headlines, which the statements have on the person mentioned and how they serve in drawing the readers’ attention
Summary
Norint analizuoti antraštę kaip atskirą objektą, svarbu ją apibrėžti. Regina Koženiauskienė teigia, kad „antraštė – paprastai trumpas vieno sakinio tekstas, kuriuo nusakoma publikacijos esmė, pagrindinis turinys“ (Koženiauskienė 2013: 46). Interneto straipsnių antraštės dažnai egzistuoja kaip savarankiški mikrotekstai. Jose užkoduota trumpa informacinė žinutė ne tik padeda skaitytojui apsispręsti, skaityti visą straipsnį ar ne, bet ir gali būti priimta skaitytojų kaip konkreti faktinė žinia. Įprastai vienu sakiniu-fraze apibūdinanti straipsnį antraštė gali būti traktuojama kaip atskirtas (bet neatsietas) teksto atrankinis vienetas, savitas trumpas tekstas. Tokie antraštės vertinimai suteikia galimybę interpretuoti antraštę kaip atskirą (nuo viso straipsnio) mikrotekstą, kuriam raiškos sklandumas ir intrigos perspektyva svarbiau nei informatyvumas. Taigi šiame straipsnyje interneto straipsnių antraštės bus suvokiamos ir analizuojamos kaip savarankiški retoriniai kūriniai, kuriuose greta pirminės funkcijos – informuoti, yra ir ne mažiau svarbi apeliacinė funkcija. Interneto erdvėje antraštės funkcionuoja kaip atskiri mikrotekstai, kuriuose užkoduotos trumpos informacinės žinutės padeda skaitytojui apsispręsti, skaityti visą straipsnį ar ne.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
