Abstract
The development of new energy automobile is important for the protection of the environment, solving the energy crisis and enhancing our competitive strength in the automotive industry. At present, the industry has not achieved the scale and industrialization. This paper is to research the impact factors about development of new energy automobile industry. It finds that the development of new energy automobile industry has a great relationship with the engine. Rare earth permanent magnet material is one of the ideal raw materials of the engine motor. Healthy development of rare earth permanent magnet material can promote implementation of new energy automobile industry.
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