Abstract
Moroccan business leaders are increasingly concerned about the phenomenon of declining commercial activity, confirmed by the economic barometers published by the General Confederation of Moroccan Enterprises (CGEM) during the last four years (2015-2018), and the direct causes that might be linked to unfair competition, payment delays problem, unpaid debts and finally the widespread of a heavy informal sector. Through this article, we are going to focus on the relationship that may exist between the components of an internal control system setup in a sales function and its performance. In other words, we are looking to explain the decreasing performance of the sales function using the evaluation of the internal control system deployed there. To do this, we will present in the first part, the theoretical foundations of the internal control system and socio-economic performance. Then, we will analyze the points of connection and influence to finally develop some hypotheses, which will be the subject of an empirical study based on of one hundred and sixty-one Moroccan companies. The results of our work provide an answer on the degree of influence of internal control system components of the commercial function on its socio-economic performance and more precisely on its commercial performance.
Highlights
In a context of economic openness, and on the basis of studies carried out by the CGEM [1] and more precisely in its reports published under the name 'economic barometer', a large number of Moroccan business leaders expressed, during the four in recent years, a poor perception mainly due to the non-performance of their companies observed in particular at the level of their commercial functions
We will first ask ourselves the following questions: Are Moroccan companies concerned about the concern of controlling activities at the level of their commercial functions? Do Moroccan companies ensure that their commercial functions are endowed with an internal control system which is specific to them and which participates in the control of all activities? To our knowledge and on the basis of the research carried out, there is no scientific work explaining the performance of the commercial function of Moroccan companies by the effectiveness of the internal control system established there
OF THE EMPIRICAL STUDY The empirical study carried out focused on a sample of 161 Moroccan companies all having an internal audit structure and commercial departments and we will find there, specialized audit firms having carried out internal audit missions and of advice
Summary
In a context of economic openness, and on the basis of studies carried out by the CGEM [1] and more precisely in its reports published under the name 'economic barometer', a large number of Moroccan business leaders expressed, during the four in recent years, a poor perception mainly due to the non-performance of their companies observed in particular at the level of their commercial functions. The causes put forward by the business leaders interviewed during the studies carried out can be summed up in the decline in economic activity, unfair competition, the problem of payment delays, unpaid debts and the existence of a heavy informal sector. This article aims to answer the following question: To what extent the internal control system influences the performance of the sales function within companies that have recorded a decline in activity and operate in a context of unfair competition, the problem of payment deadlines and unpaid debts and a heavy informal sector?
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Multidisciplinary Research and Analysis
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
