Impact Assessment of Marketing Assistance Schemes of MSMEs: With Special Reference to Vaishali, Bihar

Abstract

Worldwide, micro, small and medium enterprises (MSMEs) have been accepted as the engine of economic growth and for promoting equitable development. MSMEs constitute over 90% of total enterprises in most of the economies and are credited with generating the highest rates of employment growth and account for a major share of industrial production and exports. Marketing is the key to the success of any enterprise and it is more relevant in regard to MSMEs. This sector is characterized by absence of strong brand presence in the market and also largely unorganized marketing network unlike large enterprises. Due to resource limitations, the access to foreign market is not commensurate to their potential. The study area is Vaishali District of Bihar State where the pace of MSMEs growth is comparatively slower than other developed states of India; the study explores the impact of Marketing Assistance Schemes of Government of India implemented by different agencies like National Small Industries Corporation (NSIC), The Khadi and Village Industries Commission (KVIC) etc. The thrust area of survey is to assess the impact particular to International / domestic Exhibitions and participation in International Exhibitions / Trade Fairs, “Techmart” Exhibition, Support for Co-sponsoring of Exhibitions organized by other organizations / industry associations / agencies, Buyer – Seller Meets, Intensive Campaigns and Marketing Promotion Events.