Impact assessment of electronic mass communication in a tertiary institution

Seyi O Osunade

doi:10.4314/iijikm.v8i1.3

Abstract

The need for information is a human need that has been met in several ways. The advent of computers has increased this need. Notice boards, newsletters and public address systems have been the traditional medium in tertiary institutions. The proliferation of computer networks and Internet access opened new communication channels such as blogs, websites, e-mail, social media and mobile apps. In view of the current economic recession in Nigeria, tertiary institutions are turning to information technology for educational and communications solutions to reduce cost and maximize impact. This paper looked at the impact of adopting electronic mass communication in a tertiary institution. An online form was used to collect data for analysis. The respondents indicated a positive attitude to the use of electronic mass communication as an alternative to paper-based publications. An increased use of information technology-based solutions is recommended to tertiary institutions.Keywords: e-mail, mass communication, evaluation, university, Nigeria

Highlights

The University of Ibadan (UI) was established in 1948 for teaching, research and community service
In order to leverage the convergence of information technology and media technology, UI established the Directorate of Information Technology and Media Services (ITeMS)
The uniform resource locator (URL) for the online survey was sent to all recipients of the e-bulletin i.e. via email addresses

Summary

Introduction

The University of Ibadan (UI) was established in 1948 for teaching, research and community service. It is the premier university in Nigeria with a College of Medicine having 4 faculties, and 9 faculties on the main campus. The University community is made up of approximately 6000 staff, 30000 students, 10000 distance learning students, and several guests. UI recognizes the role and impact of information technology on education. In order to leverage the convergence of information technology and media technology, UI established the Directorate of Information Technology and Media Services (ITeMS). ITeMS has deployed several infrastructure and solutions for the adoption and use of information technology and media by staff and students for academic and administrative purposes(UI, 2015)

Methods

Results

Conclusion