Abstract
The search for experiences that improve our quality of life is pivotal in the new post-pandemic tourism system. Transformative experiences do not only foster linkages between nature and people but also engage tourists with the physical and human values attached to the local environment. Transformative tourism is a path towards the communication of lifestyles that benefit our physical and emotional wellbeing. Drawing on an autoethnography study method, this paper narrates a retreat experienced by the researcher at a World Heritage site located in a bucolic region of La Rioja in northern Spain. Results reveal the relationship between guest and hosts, and the impressions of the accommodation, the environment and the food. Implications are described to further advance the understanding of ‘immunity travel’ as a transformative experience.
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