Immersive Horizons: VR and AR in Digital Marketing

Abstract

In the dynamic digital marketing realm, Virtual Reality (VR) and Augmented Reality (AR) have emerged as game-changing technologies, offering immersive experiences that deeply engage users and redefine brand-consumer interactions. As the digital landscape becomes increasingly saturated and capturing consumer attention becomes more challenging, VR and AR present unparalleled opportunities for brands to create memorable interactions that captivate and significantly influence consumer behavior