Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations

Josefa D. Martín-Santana, Francisco Muñoz-Leiva + Show 1 more

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https://doi.org/10.1016/j.jdmm.2023.100795

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Journal: Journal of Destination Marketing & Management	Publication Date: Sep 1, 2023
Citations: 4	License type: cc-by-nc-nd

Abstract

Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations

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