Abstract
Being a popular topic in tourism research, destination image analysis has been widely covered in previous studies. However, few studies have ever discussed images and implications within a group of approximate or subregional destinations. This study examines tourists' perceived images of the Pearl River Delta (PRD) subregional destinations. Based on a survey of tourists who attended organized tours and visited the PRD subregion, a multivariate data analysis is used to identify the image dimensions of the PRD and to examine image differences among the subregional destinations. It is found that each destination may hold some strong or distinctive images; however, a small destination may find it hard to distinguish itself from its larger partners.
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