Images of the environment in corporate America

Abstract

Three nature images influence the environmental policies of major American corporations. Successively they are images of the (1) unfouled nest, (2) protected habitat, and (3) uncontaminated environment. Each contains unexpected surprises for its corporation, however. Polaroid, for example, does not foul its company precincts, but is now a Superfund “Potentially Responsible Party” for its deposited wastes in its home and neighboring states. This anomaly thus extends its unfouled-nest image to its dumpsites and beyond, but also implodes upon its workplace. Parallel extensions and inversions affect Martin Marietta's favored image of the protected habitat and Union Carbide's of the uncontaminated environment. These are shown with references to Kant and to Aristotle, but a concluding moral compares further neglect of the full consequences of such images to Dante's allegorical Circles 4 and 5 of Hell.