Abstract
Images of statesmen often reflect the social and social phenomena that occur in society, since they become the value choice of the majority of the population. This article proposes the hypothesis that values reflect the archetypes of the collective unconsciousness. In this regard, the study of archetypes, on the one hand, contributes to the creation of continuity of deep value bases between past and future generations. On the other hand, it allows to analyze and predict the success or failure of public and state initiatives. Also, in times of crisis and spread of pseudo-values, we can talk about the manifestation of the Shadow archetype in the images of false heroes in society. The article considers the archetype of the Shadow through the analysis of portraits of Russian political figures of the 90s, presented in the concept of Russian sociologist Zh.T. Toshchenko.
Highlights
Images of statesmen often reflect the social and social phenomena that occur in society, since they become the value choice of the majority of the population
This article proposes the hypothesis that values reflect the archetypes of the collective unconsciousness
In times of crisis and spread of pseudo-values, we can talk about the manifestation of the Shadow archetype in the images of false heroes in society
Summary
В данной статье выдвигается гипотеза о том, что ценности представляют собой отражение архетипов коллективного бессознательного. Все это приводит нас к необходимости поиска более совершенных методов исследования ценностей, а также вариативных и уникальных способов анализа русской политической культуры. Данная статья построена на гипотезе о том, что исследование ценностей может проходить в рамках анализа символов и образов архетипов коллективного бессознательного.
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