Abstract
Despite social changes that started at the time of the system breakthrough in 1989 in Po-land, for a long time, family entrepreneurs have felt concerns related to the social percep-tion of private enterprise. In the light of the studies carried out by the Authors, after 2014, a fundamental change in the perception of entrepreneurship has occurred. In the opinion of the respondents, family businesses are associated with high quality, tradition and relia-bility. In turn, according to 40 percent of the participants of the survey, a family entrepre-neur is an honest person.
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