Abstract
Despite Tampa's growing popularity as a travel destination and solid economy, Tampa's image as a vacation preference continues to evolve. This exploration examines the influence of Tampa’s Annual Gasparilla event on guest preference of a destination, contrasting first-time and revisit guests' discernments, as well as the individuals who explicitly came to see Gasparilla, or for different purposes. A directed questionnaire was utilized in gathering information from 158 respondents, enabling a pre and post examination of how visiting recurrence and reason for visit (Gasparilla or not) affected picture the perception of the destination. The outcomes demonstrated that perceptions could vacillate significantly after sequential visits, in spite of the fact that the Gasparilla occasion in itself didn't change guest perceptions. Different types of data sources were analyzed in their utilization in persuading the guest to travel to Tampa during this period, uncovering the significance of word of mouth, yet in addition recommending the significance of having a coordinated marketing and advertising program.
Highlights
The primary guest purpose is to travel to the Tampa Bay area for the beautiful beaches primarily located in Saint Petersburg and Clearwater
Most research on destination image examine specific components of a destination rather than the entire picture (Konecknik and Gartner, 2007; Tasci, and Gartner, 2007). Few research in this area has been applied to a continuous mega event in a similar context, for example, the yearly Tampa Gasparilla, with the ramifications of repeating attendees and participants in addition to media influence in marketing because of its regular occurrence during the same timeframe
Looking at the first-time and repeat travelers, and whether they were coming to see Gasparilla or not, this research suggests that the actual purpose of the visit does not have as significant an effect on the visitor’s view of Tampa’s destination attributes at this point in time, as the number of times they visit Tampa, 60 of the Gasparilla respondents were repeat visitors
Summary
Most research on destination image examine specific components of a destination rather than the entire picture (Konecknik and Gartner, 2007; Tasci, and Gartner, 2007) Few research in this area has been applied to a continuous mega event in a similar context, for example, the yearly Tampa Gasparilla (which as far as levels of effect upon Tampa could be viewed as a mega event), with the ramifications of repeating attendees and participants in addition to media influence in marketing because of its regular occurrence during the same timeframe. Earlier research recommends that the more fascinating the event, the further individuals will be travel to encounter it (Funk & Bruun, 2007) The respondents for this investigation were asked some information about their recurrence of visits to Tampa, with research demonstrating that the more regular the appearances the more mindfulness and awareness about social activities, tourist opportunities and facilities (Beerli and Martin, 2004)
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