Abstract
To explore the differences in sensory imagery produced by different geometric patterns and dress silhouettes, this study selected and extracted 4 different types of geometric patterns and 4 typical dress silhouettes as research carriers, determined the research samples through cross-combination, and used 8 pairs of sensory word pairs as research semantic space. Consumer sensory evaluations of the dress samples were collected through a survey questionnaire. The results were analysed using SPSS26.0 software, which showed that three sensory factors affect the appearance of the dress style. According to their main characteristics, they can be named as personality factor, temperament factor, and style factor. In terms of the silhouette of the dress, the neat and regular geometric pattern is most affected by the silhouette of the dress, while the other three types of geometric patterns are relatively weak. In terms of geometric pattern rules, different geometric patterns have different effects on the overall appearance of the dress after being combined with the silhouette of the dress, and some dresses play a certain role in all three factors.
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