Abstract
The paper discusses issues related to the analysis and application of theory in the field of media linguistics and political linguistics, which is considered the core aspect of the image-based political media text as one of the main means of creating a political image. Language is a system that constantly changes, performs tasks such as expressing the opinion of society, studying, and communicating information. It is also a specific socio-cultural tool for the storage, aggregation and delivery of information, human activity, management of behaviour. Policy and its institutions cannot accomplish their goals without language opportunities in the society. At the same time, the language itself is also influenced by policy in this or that way. It is known that language becomes an object of individual policy and planning by a state.
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