“I’m a female-PhD and I’m married”: resisting gender stereotypes of female PhDs on Zhihu

Abstract

ABSTRACT While most of the studies have focused on how female PhDs are stereotypically depicted as a sexless third gender and an ultimate leftover in Chinese mainstream media representation, little attention has been paid to how such negative stereotypic representation and its underlying patriarchy are resisted. Drawing on feminist critical discourse analysis (Lazar, 2005, 2014) and legitimization strategies (van Leeuwen, 2007, 2017), this study sets out to investigate how the discursive legitimizing strategies for female PhDs play out on Chinese social media by employing a corpus-assisted approach. The data for the present study comprise 2,124 posts retrieved from China’s most popular community question-answering (CQA) site – Zhihu. It is revealed that Zhihu users commonly employ (1) personal authority, specifically that of female PhDs, to establish legitimacy; (2) moral evaluation, involving negation, affirmation and re-evaluation to legitimize the presence of female PhDs and their marital practices; (3) rationalization, including definition, explanation, means-orientation and goal-orientation to achieve the social empowerment of female PhDs. Also, this study probes into the ideologies implicated by the use of these discursive practices in relation to the wider sociocultural contexts. The implications may hopefully shed light on the optimal ways for female PhDs’ advocacy in contemporary China.