Illocutionary Speech Acts on Balinese Hospitality Advertising Discourse in Russian: A Pragmatic Study

Abstract

This study aims to determine the types of speech acts, speech forms, and implicatures used by advertisers in promoting hotels as places to stay for tourists while on holiday in Bali. Advertising discourse as much as 50 data were analyzed using speech act theory. The method used in this study is a qualitative method with a pragmatic approach. The results of this study indicate that discourse on Bali hospitality advertisements on the internet consists of 27 assertive, 20 commissive, and 3 directive speech acts. As for the form of speech, most of the discourse on hotel advertisements is indirect speech acts. This is because in the existing hospitality advertising discourse there are still many utterances stated implicitly. The conventional and unconventional implicatures from this hotel advertisement are information, suggestions, invitations, and offers. By knowing this, advertisers can optimize their advertising speech acts to make it more informative, persuasive and commercial.