Abstract
During the 1948 electoral campaign in Italy, the Christian Democratic Party (DC) used sacred symbolism as a way to win the majority of the votes. With the help of the Catholic Church and Catholic associations, the Christian Democrats employed a number of sacred devices (ceremonies, processions, traditional devotions) to conquer the Italian popular conscience, which was still tied to emotional and irrational religious beliefs and practices. Political posters provide one of the clearest examples of this successful strategy.
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