Abstract

The Mexican’s Conditional Cash Transfer program, Progresa, included gender equality and empowerment of women as part of its original design goals. Progresa’s gender approach was implemented in two ways. First, the program allocated a larger cash incentive for girls to attend school than for boys and mothers, rather than fathers, received the cash payments to alter intra-household relations and promote gender equality. This article argues that institutions, actors and ideas could explain the Progresa gendered design. Policy entrepreneurs –femocratas, convinced by gender equality ideas and integrated in gender mainstreaming institutions– have designed Progresa with gender equality objectives

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