IFAS & EFAS - Investigating Evaluation Strategies for Facing SMEs Competition

Abstract

Small and Micro Small Businesses, especially fried onion SMEs in Kotalama, Malang City have been around for a long time, this makes the population of the area already familiar with making fried onions. In an effort to develop existing businesses, fried onion MSMEs in Kotalama, Malang City, have problems in increasing their business. Constraints that exist in general are the same as those in all MSMEs in general such as market, capital, producing and personal constraints. In order to anticipate and resolve problems that arise, it must be known in advance the appropriate and appropriate way by taking into account the existing environmental situation both internal and external environment. This research is a qualitative research with the techniques to get the data used are: interviews, and questionnaires, interviews are conducted on key figures who are considered to master and explore the existing problems. The key figures in this study were 12 people consisting of: Onion MSME business group, Malang City Cooperative and MSME Office, Academics, Onion Entrepreneurs and the local community. Based on the weight value of Internal Factor Analysis System (IFAS) and External Factor Analysis System (EFAS) from the results of questionnaires and the results of field interviews, the level of the strategy is compiled based on the combination of evaluation strategies that exist with the highest to lowest value. From the results of the field obtained a strategy that is very suitable for increasing the power of SMEs fried onions Kotalama Malang City is Weakness-Opportunity (WO) with the highest weighting value of 3.23. The most suitable strategies in this regard are: Active in participating in MSME product exhibition events to provide information about existing businesses, Maintain a safe situation in a good environment and relationships between business people so that a sense of mutual need arises and develop joint efforts, safeguard and maintain the quality of the products produced to keep customers from running to other places and expand the marketing market, maintain the condition of existing facilities or infrastructure in the business environment, media information / promotional media are made to inform the market such as leaflets, brochures, or other media through cooperation with the government including the SMEs and industry offices to introduce MSME products and seek affordable capital access by facilitating the establishment of community-based microfinance institutions in fried onion MSMEs. Keywords : Small Micro and Medium Enterprises, Fried Onions, Strategy DOI : 10.7176/EJBM/11-12-21 Publication date : April 30th 2019