Abstract
Bike share, e-bike share, and e-scooter systems (shared micro-mobility) are gaining popularity throughout the United States and internationally, but the optimal system design has not been determined. This study investigated motivators and deterrents to the use of such systems in the Pacific Northwest with secondary data, participant observations, depth interviews, and an on-line survey to users and non-users. The survey was administered in all cities in Washington, Oregon, and Idaho that have shared micro-mobility systems. The strongest motivators reported were exercise and enjoyment. The strongest deterrents were weather, danger from automobile traffic, and insufficient bike lanes and paths. The latter two deterrents might be alleviated through continued improvements to infrastructure; however, the weather cannot be changed, and neither can hills. Data were fitted to the Theory of Reasoned Action and the resulting recommendation is to promote popular motivators of exercise and enjoyment and emphasize personal benefits more than social appearances.
Highlights
The first bike-share programs in the United States focused on the Pacific Northwest region of the United appeared in 2010 (Baca,2018) and there has been States
We believe that shared product or service, rather than how consumers felt about micro-mobility systems are currently in the growth stage engaging in the behaviors of purchasing and/or of the product life cycle
We investigate the difference current and prospective users of shared micro-mobility between users of bike share, e-bike share, and e-scooter systems can be classified into the four types of cyclists systems and non-users, which include regular cyclists, just as other cyclists are
Summary
The first bike-share programs in the United States focused on the Pacific Northwest region of the United appeared in 2010 (Baca,2018) and there has been States. We believe that shared product or service, rather than how consumers felt about micro-mobility systems are currently in the growth stage engaging in the behaviors of purchasing and/or of the product life cycle. Bike share providers are increasingly entering systems This enabled us to determine their attitudes new markets for financial profit. We expected women (The Conversation, 2020; Szczepanski, 2014), Bucket that the information that we collected before the survey al found major users of bike share to be less likely to would be validated and clarified by the results of the own a car or a bicycle.
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